Tuesday, January 31, 2017

Using Images from Google


Using Images From Google and Other Search Engines


Many assume we may freely use an image found online using a search engine or on a blog or website. In fact, the opposite is true. Search engines like Google simply point you to images and photos according to your search criteria. They are not content depositories or collections of public domain or copyright-free works.  So if you locate that perfect image, assume it is protected by copyright.

Read the terms with respect to an image to see if the copyright owner allows its use for certain purposes without obtaining their permission. If no such permission is indicated, then you need to obtain permission before using it. 

5 Best Practices for Legally Using Images

1. Never assume that an online image may be used without permission. Start with the assumption that all images are protected by copyright. This includes images that are found through a Google search.

2. Before using any image, research its copyright status. (Google tools can assist with this.)

3. If necessary, obtain permission for the image you found on Google as you would for any copyright-protected content.

4. Copyright-wise, it is always less risky to link to a photo or other image than it is to copy and paste that image into your website or social media platform.

5. Use and re-use images which have a Creative Commons (CC) license. However, be aware that a CC license is just that: a license. You will need to read the terms and conditions of the license and see what is allowed or not. (An upcoming weekly email will focus on understanding CC licenses.)

For more information, see Legally Using Images.
Copyright, New Media & E-Commerce News is distributed for free by Lesley Ellen Harris, www.copyrightlaws.com. Information contained herein should not be relied upon or considered as legal advice. Copyright 2017 Lesley Ellen Harris. Click to subscribe to Copyrightlaws.com's weekly email.

No comments:

Post a Comment